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Written approximately 120 years ago, these Godruma Kalpatavi newsletters describe a transcendental market wherein the Lord’s holy names are systematically distributed to faithful customers who are willing to accept such a spiritual product. Based upon the “currency” of one’s faith and devotion for the Supreme Lord, everyone—regardless of caste, creed, color, or religion—is eligible to purchase the holy name. Specific descriptions of roles and duties, as well as cautions and guidelines, are provided by Bhaktivinoda Thakura to his Nama Hatta “employees,” the distributors of the holy name amongst the general populace.
(Excerpt from the introduction to ‘Sri Godruma Kalpatavi’ by HH Jayapataka Swami Maharaja)
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