By Vijaya Dasa – ISKCON Book Distribution Ministry
The congregation wants to be involved in the important aspects of ISKCON. One of the important programs is book distribution. There are many different things that we are doing now to encourage our congregation to be involved in book distribution. The Weekend Warriors program is for people who are working throughout the week but can spend Saturday or Sunday on book distribution. We started a monthly marathon for the congregational devotees. As everyone knows, Srila Prabhupada was very fond of book distribution, so it’s a way to very quickly please Srila Prabhupada and Krsna. Srila Prabhupada said that book distribution is such an attractive activity.
Srila Prabhupada liked a lot of books to get distributed, but we are finding now that the quality is just as important as the quantity. If the purity isn’t there, then it gets moved by passion, which doesn’t last. Srila Prabhupada wanted his books to be distributed on their merit, which means quality. He said that he wasn’t interested in shooting stars, but in moons.
Nowadays it is so easy to cultivate people using email. I keep in contact with about 1000 people by email. I write to them about our philosophy. They very much appreciate it. People write back saying, “Thank you very much.” One lady wrote and said, “I don’t know how I got on your email list, but I sure am glad to be on it.” People are searching, and they appreciate this rich, valuable knowledge. Of course, not everyone is interested, but if we meet nice, interested people then we can collect their information and keep in contact.
We want to advance in Krsna consciousness, and we want to help others advance. Book distribution is a very enlivening and purifying activity. There are a lot of people in this material world that are suffering due to lack of Krsna consciousness.
(Excerpt from the book The Nectar of Congregational Preaching by ISKCON Congregational Development Ministry)
For downloading this insightful book, please follow this link https://iskconcongregation.com/product/the-nectar-of-congregational-preaching/