“Business Models” in Spreading the Culture of Bhakti
The sankirtan movement of Lord Caitanya is compared – by Srila Bhaktivinoda Thakura – to a marketplace. The goods are the holy names and the purchasing power is one’s faith. In this marketing, some approaches are more successful, more effective – some are less. ISKCON’s predominant function is to spread the method for self-realization for […]
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