Marketing the Holy Name - ISKCON Congregational Development Ministry

Marketing the Holy Name

By His Holiness Jayapataka Swami

Srila Bhaktivinoda Thakura reveals that the process of marketing the holy name integrates the holy dhamas, the temples, and also small units like bhakti branches. Lord Nityananda established the sacred abode of Navadvipa-dhama as the head office of the Nama Hatta.
The first branch of the Nama Hatta is related to the pastimes of the Lord and His pure devotees. In the pastime-places of the Lord within India, there are naturally many temples, devotees, and visiting pilgrims. These places are centers of Krsna consciousness for their surrounding area. And in the Western world, the temples that were personally established or visited by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada are also very significant places, for they have been blessed with a special quality of mercy from Srila Prabhupada and Lord Gauranga.
Another kind of market is any place where there are many devotees or temples. In ISKCON, there are certain centers where many devotees have gathered. For instance, in America there is New Dwarka (Los Angeles), and the annual cida-dadhi festival is celebrated in New Panihati (Atlanta); in England there is Bhaktivedanta Manor and the Radha-Londonisvara temple, and there are similar ISKCON centers in other areas of the world. Therefore, according to the number of devotees and the activities of the various temples, each place is categorized as either a bazar, a market, a supermarket, or a small shop. And within each division, a variety of subdivisions is also possible.


(Excerpt from the book ‘Sri Godruma Kalpatavi’ by ISKCON Congregational Development Ministry)

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